HubSpot Divi Integration: A Comprehensive Guide

Shahzad Raza

— 2 min read
HubSpot Divi Integration: A Comprehensive Guide

Introduction

HubSpot and Divi are two powerful tools that, when integrated, can enhance your website’s functionality, improve lead generation, and streamline marketing automation. HubSpot is a leading CRM platform that offers marketing, sales, and service tools, while Divi is a versatile WordPress theme and page builder that allows users to design stunning websites with ease. This guide will walk you through the integration of HubSpot with Divi and how to leverage their combined power for your business.

Why Integrate HubSpot with Divi?

1. Seamless Lead Capture

Integrating HubSpot with Divi allows you to capture leads directly from your website and store them in HubSpot’s CRM, enabling better follow-ups and engagement.

2. Enhanced Marketing Automation

With HubSpot, you can automate email campaigns, segment audiences, and track user behavior—all while using Divi’s intuitive design capabilities.

3. Improved Analytics & Insights

HubSpot provides detailed analytics and insights, allowing you to track user interactions, measure campaign effectiveness, and refine your marketing strategies.

4. Better User Experience

Divi’s customization features combined with HubSpot’s personalization options help you create a more tailored experience for your visitors.

How to Integrate HubSpot with Divi

Method 1: Using the HubSpot WordPress Plugin

  1. Install the HubSpot Plugin
    • Go to your WordPress dashboard.
    • Navigate to Plugins > Add New.
    • Search for "HubSpot" and click Install Now.
    • Activate the plugin.
  2. Connect to HubSpot
    • After activation, you’ll be prompted to sign in or create a HubSpot account.
    • Follow the setup wizard to complete the connection.
  3. Add HubSpot Forms to Divi Pages
    • Open the Divi Builder on your desired page.
    • Use the Code Module or Text Module to embed HubSpot form shortcodes.
    • Customize the form styling within HubSpot or using CSS in Divi.
  4. Use the HubSpot Chat Widget
    • Enable live chat or chatbot features from HubSpot settings.
    • The chat widget will automatically appear on your Divi website.

Method 2: Using HubSpot’s Tracking Code for Deeper Integration

  1. Retrieve the HubSpot Tracking Code
    • Log in to your HubSpot account.
    • Go to Settings > Tracking Code.
    • Copy the code.
  2. Add the Tracking Code to Divi
    • Navigate to Divi > Theme Options > Integration.
    • Paste the tracking code into the Header section.
    • Save changes.

This will enable HubSpot to track visitor behavior, which can be used for lead scoring and automated workflows.

Best Practices for HubSpot and Divi Integration

  • Optimize Forms for Conversion: Use Divi’s styling options to design attractive HubSpot forms.
  • Personalize Content: Utilize HubSpot’s CRM data to create personalized landing pages.
  • Automate Follow-ups: Set up HubSpot email sequences to nurture leads captured through Divi.
  • Test & Analyze: Use A/B testing to optimize form placements, CTAs, and content.

Conclusion

HubSpot Divi integration is a powerful way to enhance your website’s functionality, streamline marketing efforts, and improve user engagement. By following the steps outlined above, you can effectively connect HubSpot with Divi and maximize the potential of both platforms. Whether you're looking to capture leads, automate marketing, or track user behavior, this integration provides the tools needed for success.

Read more